In a CNN article, Sheryl Sandberg, Facebook’s Chief Operating Officer, was asked, “What does it take to run a successful business?”

“I strongly believe in ruthless prioritization. Sometimes people think of prioritization as only doing things that will have a positive impact on your business. But ruthless prioritization means only focusing on the very best ideas. It means figuring out the 10 things on your list and, if you can’t do all 10, doing the top two really well.

Ruthlessly prioritizing can get hard because you’re always trying to do more, but it’s one of the best and most important ways to stay focused.”

This gets to the heart of focusing on the critical few items, items that will move the needle on your business. It’s not easy. Ruthless prioritization can help executives realize profound benefits.

Photo Credit: Flickr, Alex Sar

Thought for the week:

“The essence of strategy is choosing what not to do.” – Michael Porter.


Dave Gardner

Dave Gardner is a management consultant, speaker, author, and blogger based in Silicon Valley. He's been in the front row for the birth and evolution of Silicon Valley, the innovation capital of the world. Since 1992, Dave Gardner focuses on making the complex simple around people, process and technology. Dave is the author of Mass Customization: An Enterprise-Wide Business Strategy

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