What’s in a concept? Everything.
I recommend you move away from the concept “mass customization?” “Mass customization” is:
- Not getting traction in board rooms
- Seldom mentioned in the Wall Street Journal
- An oxymoronic, confusing concept
I favor different language for the expression “mass customization:”
- To order
- Personalized products and services
These expressions mean something that “mass customization” can’t. Once the language is out of the way, you can shift your attention to solving the business challenges I discuss in my book: Mass Customization: An Enterprise-Wide Business Strategy.
Thought for the week:
El Niño’s atmospheric river of rain engaged again March 4, 2016, here in Northern California after an absence of nearly a month. I am so grateful! Significant additional rain is forthcoming later this week! California needs much more rain to resolve our drought.
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