“The boiling frog is a fable describing a frog being slowly boiled alive. The premise is that if a frog is put suddenly into boiling water, it will jump out, but if the frog is put in tepid water which is then brought to a boil slowly, it will not perceive the danger and will be cooked to death.

The story is often used as a metaphor for the inability or unwillingness of people to react to or be aware of sinister threats that arise gradually rather than suddenly.”

I’m guilty. The performance of my website has been abysmal. For some reason, I didn’t think that moving from one website hosting company to another would make much difference. I was the frog being slowly boiled alive.

Tamara Lee Taylor of Show Up Strong has done a masterful job of helping me resolve this issue. I had been with my prior Internet hosting company, OMNIS, for about 20 years. I lived with poor performance due to my perceived difficulty (which was bogus) and risk (there really was none) of switching to a different Internet service provider.

While I’ve got lots of data, I’m going to select one datapoint for comparison of loading my davegardner.biz homepage:

OMNIS Visually Complete: 12.5 seconds
SiteGround Visually Complete: 2.234 seconds

What do I now have confirmation of?

  • SiteGround is 5.6x faster.
  • 12.5 seconds is a long time to wait to see a webpage
  • My website is small–it should be fast
  • It loads so fast now, you’d never know there was a performance issue

What was I thinking? Don’t become a boiled frog when you know something is wrong. Get help!

Thought for the week:

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.” – Steve Jobs

What do you think? I welcome your comments! Dave Gardner

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Dave Gardner

Dave Gardner is a management consultant, speaker, author, and blogger based in Silicon Valley. He's been in the front row for the birth and evolution of Silicon Valley, the innovation capital of the world. Since 1992, Dave Gardner focuses on making the complex simple around people, process and technology. Dave is the author of Mass Customization: An Enterprise-Wide Business Strategy


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