Giving Thanks; practiced it every day. I have a lot to be thankful for this year and every year.

One “business” thing that I learned about this past week that I’m particularly grateful for is I’ve been granted a trademark for the a la carte customer®. It took about one year to get this to the finish line. There’s a book in the works about this topic.

One thing I’m not grateful for is the fact that Thanksgiving is over in a heartbeat and Americans move on to the big retail celebration that Christmas has become.

A couple of years ago, I wrote Thanksgiving Is Not A Retail Event. I want to revisit some of what I wrote then:

Thanksgiving isn’t a retail event unless we allow it. We’ll see stores open Thanksgiving Day believing that if you spend your money with them that day, their competitors won’t see your money.


Thanksgiving is a time to give thanks for our families, our health, our friends, our clients, our pets, for being alive at this incredible time on earth, for not facing armed conflict within our borders, for the service men and women who protect our interests at home and abroad, our mentors, our colleagues, our communities and professional communities we are part of, and more.

What are all the things you are grateful for?

Happy Thanksgiving!

Photo Credit: Flickr, Andy Montgomery


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Dave Gardner

Dave Gardner is a management consultant, speaker, author, and blogger based in Silicon Valley. He's been in the front row for the birth and evolution of Silicon Valley, the innovation capital of the world. Since 1992, Dave Gardner focuses on making the complex simple around people, process and technology. Dave is the author of Mass Customization: An Enterprise-Wide Business Strategy - How Build to Order, Assemble to Order, Configure to Order, Make to Order, and Engineer to Order Manufacturers Increase Profits and Better Satisfy Customers.


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