The criticality of innovation concerns us all. From businesses to personal health, consistent innovation is a must. People diagnosed with certain serious medical maladies today are lucky that they weren’t diagnosed 5, 10, or 20 years ago. Why? Innovation.

Constant innovation in medicine promotes better patient outcomes than were possible 5, 10, or 20 years ago.

Constant innovation means:

  • Not settling for treatments that have a certain efficacy today.
  • Reducing the cost and healing time associated with treatments.

It’s also important to consider that some patient outcomes can be positively influenced by treatments outside what is often referred to as “Western Medicine.” These treatments are commonly referred to as “alternative medicine.”

Every new course of treatment is really an alternative if you think about it. It typically takes a while for traditional medicine to adopt new and proven treatments as accepted protocol. It takes even longer for insurance companies to cover those new treatments. The criticality of innovation isn’t a priority to them, but it is to the patient.

Is your company slow to drive and adapt to critical innovation to improve customer outcomes? Or, are you focused on preserving the status quo while a more agile competitor catches you flat-footed and takes your market share?

Thought for the week:

“I am not a product of my circumstances. I am a product of my decisions.” – Stephen Covey
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What do you think? I welcome your comments!
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Dave Gardner

Dave Gardner is a management consultant, speaker, author, and blogger based in Silicon Valley. He's been in the front row for the birth and evolution of Silicon Valley, the innovation capital of the world. Since 1992, Dave Gardner focuses on making the complex simple around people, process and technology. Dave is the author of Mass Customization: An Enterprise-Wide Business Strategy - How Build to Order, Assemble to Order, Configure to Order, Make to Order, and Engineer to Order Manufacturers Increase Profits and Better Satisfy Customers.

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