The world is moving away from a “one-size-fits-all” product and service strategy. Based on my experience, a few of the top success factors for implementing a product configurator include:

  • Approaching the implementation a product configurator holistically across the enterprise–don’t allow the configure-price-quote (CPQ) process to be disconnected from back-office processes
  • Focusing on CPQ as a tool and process to engage customers rather than a back-office process
  • Establishing a product management function that owns the evolution of products and services
  • Creating and engaging cross-functional product teams who own the success and profitability of a product line
  • Acknowledging a product configurator is not going to solve all the problems
  • Selecting appropriate product configurator technology
  • Pre-engineering around product modularity and offering previously rationalized choices within a coherent product configurator system that supports CPQ
  • Implementing a sustainable, scalable process for adding new features and options
  • Stop trying to be all things to all people leading to an unprofitable or low margin business that is not sustainable while hoping things will get better–hope is not a strategy
  • Having and engaging in a strategy to drive down the cost of variety

I write about this in my book: “Mass Customization: An Enterprise-Wide Business Strategy” available at Amazon.com or directly from my publisher.

Thought for the week:

“Life shrinks or expands in proportion to one’s courage.” – Anais Nin__

What do you think? I welcome your comments! Dave Gardner
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Dave Gardner

Dave Gardner is a management consultant, speaker, author, and blogger based in Silicon Valley. He's been in the front row for the birth and evolution of Silicon Valley, the innovation capital of the world. Since 1992, Dave Gardner focuses on making the complex simple around people, process and technology. Dave is the author of Mass Customization: An Enterprise-Wide Business Strategy - How Build to Order, Assemble to Order, Configure to Order, Make to Order, and Engineer to Order Manufacturers Increase Profits and Better Satisfy Customers.

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