Mass Customization: An Enterprise-Wide Business Strategy

Manufacturers with highly-configurable products face daunting challenges to create the flexibility, transparency, and customer experience that delights customers without undermining profits. If a company continually experiences the pain of not being able to seamlessly connect the customer to the enterprise and efficiently drive order demand across the enterprise, the business Read more…

Configurator Success Factors

The world is moving away from a “one-size-fits-all” product and service strategy. Based on my experience, a few of the top success factors for implementing a product configurator include: Approaching the implementation a product configurator holistically across the enterprise–don’t allow the configure-price-quote (CPQ) process to be disconnected from back-office processes Read more…

Move Away From “Mass Customization”

What’s in a concept? Everything. I recommend you move away from the concept “mass customization?” “Mass customization” is: Not getting traction in board rooms Seldom mentioned in the Wall Street Journal An oxymoronic, confusing concept I favor different language for the expression “mass customization:” To order Configure-price-quote Configure-to-order Engineer-to-order Build-to-order Read more…