Dave Gardner biz_W_tagline_18Size_Transp

Jay Z, an American rapper, record producer and wildly-successful entrepreneur who is married to Beyonce, offered:

“I’m not a businessman. I’m a business, man.”

Jay Z got me thinking about this shift in mindset based on his observation about who he is in the world.

I’m a business and have been since November 1991.

When I started my business, I called it “Gardner & Associates.” When I’d attend networking events, the first question I received was, “What does Gardner & Associates do?” I’d respond, “Consulting.” Soon, I grew weary of the question and added “Consulting” to “Gardner & Associates.”

My mentor encourages his mentees us to simply “pick a name and get on with it.” He says the ultimate brand is your name—that’s who people want to work with.

I’ve never been crazy about the name “Gardner & Associates Consulting.” It doesn’t exactly roll off the tongue.

It’s time for a change.

After nearly 25 years, I have chosen a new name inspired by Jay Z: DAVEGARDNER.biz.
It’s the name of my consulting practice and the URL for my new website. My focus is “making the complex simple.”

I invite you to visit DAVEGARDNER.biz. And, kindly, send me a note to let me know what you think either via the website or via email at dave (at) davegardner.biz.

Categories: Announcements

Dave Gardner

Dave Gardner is a management consultant, speaker, blogger and author based in Silicon Valley. He's been in the front row for the birth and evolution of Silicon Valley, the innovation capital of the world. Since 1992, Dave Gardner has focused on making the complex simple around people, process and technology. He can be reached through his website, www.DaveGardner.biz, or via phone at +1 408-475-7068.

1 Comment

Nancy Smith · September 30, 2015 at 6:54 pm

Nice change, Dave! Although i’m just a bit stunned that you even know who Jay Z is….

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