Give Your Customers Customization Options They Want While Keeping Your Profits High & Processes Simple

What that promise delivers for our clients:


➪  Ease and simplicity replace frustration and complexity.

➪  People, processes, and systems seamlessly and tightly connect leadership and teams to customers and partners.

➪  They become sought after by prospects, customers, top-notch employees, and high quality investors.

➪  Revenues and profits consistently rise.

➪  Business is enjoyable and exciting again.


Published Books by Dave Gardner

Mass Customization, Configuration Management, and the
A La Carte Customer® Business Model Made Simple


Regardless of the industry you’re in, if your customers want to order a la carte, then the customer-facing and sales-facing approach must be consistent with the A La Carte Customer® business model.

Taking that leap to make changes feels like an overwhelming, risky, and daunting task, but you know your growth and marketplace demand it. 

After working with Dave, his clients proclaim he is masterful at painlessly doing what they and others thought was undoable around Mass Customization, Configuration Management, Parts Numbering Systems, and Document Control, with his holistic approach to simplifying processes for sustainable gains in productivity, profitability, and customer satisfaction. 

Whether your business has suffered a downturn, reduced headcount, you’ve grown in recent months or years or you want to stay ahead of the competition, it is critical that you take some time to figure out where you stand and where you need to improve to blow away the competition.

consulting client testimonials feedback Dave Gardner

What Dave's Consulting Clients Have To Say

consulting clients testimonials
Robert Duncan Chairman & CEO
Our system for selecting features and options was near non-existent and operations consistently in gridlock. Dave designed and implemented a system that not only solved these problems, but satisfied everyone’s information needs.
Alan Weiss, Ph.D. Consultant & Author: “Million Dollar Consulting”
Dave Gardner can save his clients a lot of money. What he does is complex and sophisticated, usually affecting every organization in a company. This requires collaboration, teamwork, a hands-on understanding of the implications of certain process decisions, and careful examination of the trade-offs of different approaches. Dave has a keen understanding of how companies operate and the information hand-offs from group to group. He brings a lot of intellectual property to the table, a rarity in their consulting space.
Guy Gandenberger VP, Sales & Marketing
We purchased a configurator as part of a new ERP system and called Dave to help us implement it. He quickly showed us how this new configurator module would not work for our unique products. After helping us get our money back for this module, he determined what we needed from a configurator system so we could seamlessly address our operational problems across our enterprise. I was delighted with the way he engaged our entire management team to understand our issues and develop an implementation plan. Within days, the energy level within my group was re-energized and Dave had pointed us in the direction we needed to go, not only to allow us to grow our business but to achieve a streamline & efficient configurator.
Bruce Crawford, Director Customer Order Mgmt
We needed to reduce the cycle time for a critical portion of our order acceptance process. Dave managed our re-engineering effort which resulted in fully defining our manufacturing capabilities and reducing our cycle time from 5 days to 1. This increased customer satisfaction and provided the foundation for our new configurator initiative.
Paul Emery Principal (former CEO of System Industries) Paul Emery Associates, LLP
Dave Gardner’s work targets a major competitive threat to all companies—the inability to customize effectively from product management to customer installation and acceptance and through to ongoing customer support…and it is critical. His insights demonstrate that embracing and adopting an efficient customization capability is key to long-run competitive success.
Lenae Hart Shirley Applied Global Services Equipment Productivity Services Global Product Manager, Service
Thank you so much for your efforts in supporting me during my crunch time. Your input and support on the Nanochip Fab Solutions article, press release, and presentation materials were invaluable. Jerry’s Global Product Sales Training presentation went from lowest ranked last year to #1 this year. If not for your involvement, I could have missed the deadlines for these critical initiatives. You learned quickly and were able to help from day one. I appreciate your ability to think strategically about the issues and perform the tactical activities to get the job done. I hope to see your participation in other Applied Materials projects.
Brian Gant Manager – Global Engineering & Ops Cisco Systems, Inc.
Thank you so much, Dave, for your excellent Program Management and Consulting involvement with our PLM enterprise design and implementation project. Your pragmatic approach and clear thinking kept the team focused. You often were a lone voice of reason; projecting cool, calm experience during times of chaos and conflict. Your dedication to the project’s success and the company’s interests was beyond what I would have expected of a consultant and beyond that of many regular employees. My only regret is that we didn’t make better use of your knowledge/experience and implement more of your advice during your time with us. No doubt if we had, many of the obstacles we encountered would have been proactively avoided.

Dave's Latest Insights For Leaders

In Remembrance of Dave Gardner

David John Gardner died on July 30th at 10:45 am PST at Stanford Hospital. Throughout his convalescence, he remained optimistic, cheerful, and confident of his recovery. He had dreams and aspirations that nobody could ever imagine. He never gave up and never stopped believing that he had something left to do with his life.

It’s Time For Dave To Take A Sabbatical

I’ve had a very busy year. As we all know, 2020 has been a very challenging year. I need a break. More than a long weekend or a week or 2. I’m taking a sabbatical until mid-January 2021. Perhaps you need a break! Perhaps someone you know or love needs a break and you could lend your support. I hope you have a wonderful holiday season. Peace, peace, peace. Thank God It’s Monday will be back before you know it!

Does Your Business Cling To The Past Or Embrace The Future?

When it comes to evolution, does your business cling to the past or embrace the future? In order to drive the company's evolution, the CEO must address those issues for stakeholder buy-in. He/she needs to listen and acknowledge the fears (and sometimes laziness) that keep key stakeholders reluctant to change, then show them a solution to their trepidation. They must demonstrate how the benefits of change out weight the status quo.