Configurable Products & Services

Move Away From “Mass Customization”

What’s in a concept? Everything. I recommend you move away from the concept “mass customization?” “Mass customization” is: Not getting traction in board rooms Seldom mentioned in the Wall Street Journal An oxymoronic, confusing concept I favor different language for the expression “mass customization:” To order Configure-price-quote Configure-to-order Engineer-to-order Build-to-order Read more…

Client Successes

Requirements Analysis to Correct Operational Problems with Configurable Products

Industry: Semiconductor Capital Equipment Role: Project Manager Number of people working on Assignment: 20 people in Sales, Marketing, Manufacturing, Order Services, Production Control and Finance Duration of Engagement: 2 months Problem Presented: Our firm was referred to client as being an “expert” who could help them implement a configurator application—a Read more…