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16.Jul, 2017 0

Great Stuff But Will Outcomes Improve?

When I consulted for a Fortune 50 company, I noticed the constant bombardment of emails to the sales team from the marketing team. The incoming emails had to feel like incoming missiles to be dodged on a daily basis. Oh, sure, they had the engineering specs, the use cases, customer testimonials–everything you’d need to be successful if only the messages were opened and read which they weren’t. If you were a sales person, what would you focus on? I’d focus on meeting quota and focusing on what my sales manager told me was important. I wouldn’t have time to read…

30.Apr, 2017 1

Never Ignore Innovation

People diagnosed with certain serious medical maladies today are lucky that they weren’t diagnosed 5, 10 or 20 years ago. Why? Innovation. Constant innovation in medicine promotes better patient outcomes than were possible 5, 10 or 20 years ago. Constant innovation means Not settling for treatments that have a certain efficacy today. Reducing the cost and healing time associated with treatments. Ability to use genomics to more rapidly diagnose and determine a treatment plan days, weeks or months earlier is promoting far better patient outcomes. It’s also important to consider that some patient outcomes can be positively influenced by treatments…

23.Oct, 2016 0

Bill Belichick Rejects Tablet Technology

The NFL entered into an agreement with Microsoft to provide Surface tablets to all NFL teams. The idea is that photos traditionally printed out on the sidelines showing what occurred during plays could be better accommodated by tablets. The NFL provides each team with the tablets a few hours before each game and collects them immediately following the game. Teams don’t have access to the technology outside of actual games. Bill Belichick, coach of the New England Patriots, is giving up on this technology. It’s not working reliably enough to satisfy his needs. Bill is an “unhappy stakeholder.” He is…

4.Sep, 2016 0

The Man Behind The Boeing 747

You likely don’t know of Joe Sutter. Here’s what you need to know from his obituary this past week: Joe Sutter, 95, whose team of 4,500 engineers took just 29 months to design and build the first jumbo Boeing 747 jetliner, creating a gleaming late-20th-century airborne answer to the luxury ocean liner, died of pneumonia Tuesday in Bremerton, Wash. The plane, introduced in 1968, would transform commercial aviation and shrink the world for millions of passengers by traveling faster and farther than other, conventional jetliners, without having to refuel. What an achievement, particularly given the era in which the 747…

21.Aug, 2016 0

If We Build It, Will They Come?

I love the “Field of Dreams” movie marketing theory: “If we build it, they will come.” How many companies use this as the premise for their entrepreneurial venture? The lessons of the “dot com” bubble should have been etched in entrepreneur’s minds. There is little evidence that this is true. Most entrepreneurs believe their idea is “the next big thing.” Yet, statistics reveal quite the opposite. What are the preventative actions? Create around actual customer needs and wants–not a theoretical view of what you perceive to be customer needs and wants. Make sure you know how the world will come…

14.Aug, 2016 0

Is This Any Way To Run An Airline?

Delta Airlines has just come off a challenging week for their customers and themselves after disrupting thousands of flights and untold numbers of customers. Delta is not alone: In June 2016, Southwest Airlines suffered a similar outage impacting 2300 flights over a few days In September 2015, American Airlines suffered for 6 hours with a rolling impact of hundreds of flights over several days The United/Continental merger has suffered several outages since 2010 Delta’s I.T. infrastructure is based on the infrastructure from a now defunct airline acquired back in 1982. This is not a typo. 1982. Can you imagine how…

7.Jul, 2016 0

787-9 Flight Demo

Wow! Amazing aircraft. Shipments begin soon. Dave Gardner Dave Gardner is a management consultant, speaker, blogger and author based in Silicon Valley. He’s been in the front row for the birth and evolution of Silicon Valley, the innovation capital of the world. Since 1992, Dave Gardner has focused on making the complex simple. He can be reached through his website,, or via phone at +1 408-475-7068.

24.Apr, 2016 0

Moving The Needle

Are you moving the needle? Are you putting your toe in the water when you really need to dive in head first? Are you engaged in incrementalism to the point that your efforts largely go unnoticed? Are you changing the trajectory of your business and your marketplace? Are you excited? Is your team excited? Are your customers excited? Steve Jobs moved the needle. He was uncompromising about getting what he needed to be the standout in his marketplace for his customers. He didn’t settle for “good enough.” And, neither should you irrespective of the industry you are in. Thought for…