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21.Aug, 2016 0

If We Build It, Will They Come?

I love the “Field of Dreams” movie marketing theory: “If we build it, they will come.” How many companies use this as the premise for their entrepreneurial venture? The lessons of the “dot com” bubble should have been etched in entrepreneur’s minds. There is little evidence that this is true. Most entrepreneurs believe their idea is “the next big thing.” Yet, statistics reveal quite the opposite. What are the preventative actions? Create around actual customer needs and wants–not a theoretical view of what you perceive to be customer needs and wants. Make sure you know how the world will come…

26.Mar, 2016 2

Cutting Your Losses

I had lunch with a remarkable executive and entrepreneur this past week. As I asked for insight into this person’s background, I heard a rare story. The entrepreneur’s company had been purchased by a large, global corporation. This individual was required to stay 3 years to earn the complete payout. For this person, staying was misery. After a little over a year, an attorney was contacted with the message, “Get me out of here!” And, not too soon thereafter, the entrepreneur was liberated. While the big payday was lessened by the early departure, the big payday wasn’t nearly as important…

15.Feb, 2016 0

Entrepreneurial Success

Here are some ideas I’ve been capturing about entrepreneurial success that might interest you: For business-to-consumer (B2C) apps, getting 3 million sign-ups only suggests things are just getting “interesting” from a venture capital point of view. The bigger issue is continued use and adoption of the app (stickiness) and its viral qualities. In today’s world, it’s all about mobile–if you are designing apps for the web, you aren’t getting it. What is the ubiquitous device that everyone has with them all the time? Mobile. Mobile requires greater simplicity and great pragmatism. Solving a complex problem doesn’t suggest that there’s a…

25.Jan, 2016 0

Enabling Yes Part 2

I was very impressed with a firm I met with in Montreal this past week: They are seen as a partner with their customers, not merely a vendor They see pressures to drive down their costs as an opportunity to innovate and increase their ability to compete The owners are fully-engaged and passionate about their business They are flexible and agile in overcoming supply chain problems for their customers going the extra mile as they pick up the slack at the end of the process They have a great in-house I.T. function that is pragmatic and helpful in meeting business…

18.Jan, 2016 0

Enabling Yes

Businesses that thrive lead, not follow. I believe it was Wayne Gretzky who espoused the notion that you need to focus on where the puck is going to be, not where it is in this moment. This is great advice in business as well. I attended an off-site retreat with a client in Canada this past week. It struck me that one of the great challenges for a company on the way up in the world is to enable “yes.” Enabling “yes” means being able to support the range of use cases across the entire value chain, not just subsets…

9.Nov, 2015 0

Imagine Your Most Formidable Competitor

Dr. Frank Piller at the MCPC 2105 global conference gave a keynote in which he asked the audience members to consider the most formidable competitors in the world. He offered 3 names: Google Amazon Apple These are amongst the most powerful brands on earth and continue to grow and dominate in ways that no other competitor has been able to copy. Dr. Piller offered that the reason these companies are so formidable is that each represents platform. He went on to say platforms beat products every time. Let’s consider the first (and I believe last) WebOS tablet, the HP Touchpad,…

26.Oct, 2015 0

3 Factors for Marketplace Success

I’m just back from speaking at MCPC 2015 in Montreal, an international conference about Mass Customization, Personalization and Co-Creation. One thought offered by Awane Jones, Founder & CEO at Merchlar, a Montreal-based digital agency, stood out. He offered (and I”m paraphrasing) marketplace success is a function of: Nailing the problem Creating a compelling user interface (UI) Providing a fantastic user experience (UX) Uber is one example. Uber was started in 2009. By mid-2015, Uber was available in 58 countries and 300 cities globally. It’s current market valuation is estimated to be $50 billion. Uber has disrupted the status quo. What…