Configurable Products & Services

Configurator Success Factors

The world is moving away from a “one-size-fits-all” product and service strategy. Based on my experience, a few of the top success factors for implementing a product configurator include: Approaching the implementation a product configurator holistically across the enterprise–don’t allow the configure-price-quote (CPQ) process to be disconnected from back-office processes Read more…

By Dave Gardner, ago
Configurable Products & Services

Move Away From “Mass Customization”

What’s in a concept? Everything. I recommend you move away from the concept “mass customization?” “Mass customization” is: Not getting traction in board rooms Seldom mentioned in the Wall Street Journal An oxymoronic, confusing concept I favor different language for the expression “mass customization:” To order Configure-price-quote Configure-to-order Engineer-to-order Build-to-order Read more…

By Dave Gardner, ago