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3 Factors for Marketplace Success

3 Factors for Marketplace Success

I’m just back from speaking at MCPC 2015 in Montreal, an international conference about Mass Customization, Personalization and Co-Creation.

One thought offered by Awane Jones, Founder & CEO at Merchlar, a Montreal-based digital agency, stood out. He offered (and I”m paraphrasing) marketplace success is a function of:

  • Nailing the problem
  • Creating a compelling user interface (UI)
  • Providing a fantastic user experience (UX)

Uber is one example. Uber was started in 2009. By mid-2015, Uber was available in 58 countries and 300 cities globally. It’s current market valuation is estimated to be $50 billion.

Uber has disrupted the status quo. What status quo might you and/or your company disrupt?

Thought for the week:

“Words are events, they do things, change things. They transform both speaker and hearer; they feed energy back and forth and amplify it. They feed understanding or emotion back and forth and amplify it.” – Ursula K. Le Guin

What do you think? I welcome your comments!

Dave Gardner

© 2015  All Rights Reserved

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Dave Gardner
Dave Gardner is a management consultant, speaker, blogger and author based in Silicon Valley. He's been in the front row for the birth and evolution of Silicon Valley, the innovation capital of the world. Since 1992, Dave Gardner has focused on making the complex simple. He can be reached through his website,, or via phone at +1 408-475-7068.
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